Learn How to Start and Run a Snail Mail Club
Even with the email list you've got right now.
You don't need 100,000 followers for recurring monthly income from your art. You need 50 people who already love what you make.
The recurring income stream that doesn't require a large audience to succeed.
The complete playbook for starting your own monthly snail mail club. Built from four years of running my own monthly club.
Aim: 50 founding members at $14/month = $700/month of recurring income.
Use my Snail Mail Club calculator to see what your profit would be.
The How To Run a Snail Mail Course
A repeatable, enjoyable system for creating consistent monthly art income.
Pre-sale access this week. Built for artists who want structure without the sales-page noise.
- 8 modules
- Companion workbook
- Studio setup shopping list
- 14-day refund
THE SNAIL MAIL FRAMEWORK
Six phases. Built from running my own monthly mail subscription and launching my own brand new snail mail club.
Why This Snail Mail Training Exists
I sent ONE email to my audience asking if anyone wanted to learn how to run a print club or snail mail subscription.
Thirty-eight people wrote back (within 48 hours) with the same questions, almost word-for-word:
"How to keep it going without being overwhelmed."
MODULE 4 · OPERATIONS The monthly workflow. Batching, templating, and the four things you're allowed to skip.
"Can it make money?"
MODULE 2 · PRICING The Print Club Pricing Calculator + the exact 50-member math + the Maura case study (how one artist built a profitable club without an existing audience).
"Would minimal art work?"
MODULE 1 · POSITIONING Positioning for ANY mailable format. Print, postcard, lettered quote, photograph, dried-flower pressing, typed essay.
"Where to start when I have no audience yet."
MODULE 5 · LAUNCH The Founding 50 launch playbook. Turn 200 engaged followers into 50 paying members.
LET'S DO THE MATH
$700/month from 50 members.
$1,200/month at 100.
$6,000/month at 500.
Year One
Target
- $600/month take home
-
50 members × $14/month $700Supplies (~$2/print × 50) −$100Monthly take-home $600
- $7,200/year of recurring revenue from 50 yeses.
One Hundred Members
- $1,200/month take home
-
100 members × $14/month $1,400Supplies (~$2/print × 100) −$200Monthly take-home $1,200
- $14,400/year of recurring revenue from 100 yeses.
Five Hundred Members
- $6,000/month take home
-
500 members × $14/month $7,000Supplies (~$2/print × 500) −$1,000Monthly take-home $6,000
- $72,000/year from monthly snail mail.
"My tea-towel club has run profitably for years. The print club framework is the same mechanics, just lighter and way more personable: print, sign, mail. That's it."
— Stacie Bloomfield, founder of Gingiber
You make something. I teach you the snail mail process.
- Visual artists & illustrators — sell signed monthly prints
- Calligraphers & letterers — handwritten quotes or seasonal pieces
- Surface designers — retired patterns or new collections
- Photographers — a print-of-the-month from your archive
- Poets & essayists — typed letters or zines
- Card-makers & paper artists — keepsakes, holiday sets, ephemera
- Anyone with a printer and 200 engaged followers
- You want passive income without doing the print + mail work
- You're hoping to drop-ship someone else's prints — not what this is
- You want a Shopify-style storefront with one-time purchases — the framework only works for monthly recurring
- You're allergic to spreadsheets — the Pricing Calculator is the most important asset and it lives in one
"I closed my first mail club. So have a lot of artists I know. The four reasons below are the ones I wish I'd known."
Here's what kills them every time:
Most artists price out of guilt — $5 or $7/month feels "fair." Then they realize they're paying themselves nothing for hours of work each month. Module 2 teaches the real-cost pricing that makes the math work for the time you put in.
They hand-address envelopes at midnight on the 1st of every month — and quit by month 6. Module 4 fixes this.
They don't raise prices when demand outstrips supply, so they leave money on the table. Module 6 covers when and how.
Members churn at the first annual price increase. The course teaches you how to lock founding members in for life — and why it's the most powerful retention mechanic in subscription business.
I'm running my own monthly print club — Bloomfield Diaries — in real time, alongside this course. Every module references a real decision I made for my own launch. The pricing calculator output. The cohort cap. The mistake I made in month 2 of the tea-towel club and how I fixed it.
You're not learning what works in theory. You're watching what works in practice.
"But I don't have a huge audience yet."
Good. Print clubs work BETTER with a tiny list.
Here's the truth nobody says out loud: members don't subscribe for the art. They subscribe for the artist.
Think about the creators you'd actually pay $14/month to mail you something. You probably don't know them — but you feel like you do. You'd recognize their handwriting. You'd open their envelope first.
That's the relationship a print club delivers. Not a transaction. A small monthly thread between two real people. The handwritten note (in your hand). The pencil mark in the corner. A ritual that quietly says: this isn't a brand. This is a person, and I'm one of the fifty people they sign their name for.
Fifty paying members is a real club. Five hundred Instagram followers, sorted carefully, will give you that. So will a quiet email list of 200 people who actually open your emails.
Big audiences belong to brands. Small audiences belong to people. Your members aren't subscribing to a logo. They're subscribing to you.
- The Founding 50 launch playbook — turn a small audience into a paying cohort
- The DTC Trigger Map — exactly what makes someone go from "follower" to "paying member"
- The ASHS lane positioning — how to be the obvious choice in your niche
- The truth about which channels matter — and which don't
THE INVESTMENT
You'll make this back with 9 founding members at $14/month.
Guarantee
14-day refund. No questions. If the framework doesn't fit your work, you'll know within the first week. Email me from inside the course and I'll refund you the same day.
Pre-sale closes Sunday midnight. After that: $247.
GRAB EARLY BIRD ACCESS — $127Things you might be wondering.
How long does the course take to finish? Eight modules at your own pace — most artists finish in 2 weeks. The framework is built to be done in batches, so you can fit it around your studio practice.
How quickly will I be making money? Module 5 is built for a 14-day launch. If you commit to one launch sprint after finishing the modules, you can have your first founding 50 in 60-90 days from buying the course.
My art is mostly digital — does this still work? Yes. Module 1 teaches positioning for ANY mailable format. Calligraphers, photographers, surface designers, and even pressed-flower artists have used the framework.
I'm worried about burnout. I have two kids. Same. I built the 5-hour-a-month workflow specifically because I have two kids, a brand, a book, and a course. The system protects your time, not your willpower.
Can it work if I'm not in the US? Yes — international shipping is harder but doable. Module 4 covers two international-friendly approaches: ship from a US fulfillment partner, or charge a small premium for international postage.
What if my audience is mostly other artists, not buyers? Module 5 addresses this directly. Most artists' email lists ARE other artists at first. The course teaches how to find your collectors inside that list (and beyond).
Do I need a printer? Which one? Yes, and the Studio Setup Shopping List includes my exact printer + the cheaper alternative. You'll spend $300-500 on setup.
What if I want to pause my club later? The course teaches the Pause-Don't-Cancel framework — both for members AND for you as the artist running it.
Why is the founding price $127? Because I'm pre-selling. I haven't finished filming Module 7 yet. You get early access (and lifetime updates) at half price. After Sunday it's $247.
What happens after Sunday? The price goes to $247. The course content is the same. You'll just pay more.
FOR THE ARTISTS WHO'VE BEEN THINKING ABOUT THIS FOR A YEAR
Stop waiting for permission. Build the thing.
Fifty yeses. $700 a month.
That's not just a side hustle. That's a real recurring income stream: built from the work you already make, mailed to the people who already love it.
GRAB PRE-SALE ACCESS — $127