Learn How to Start and Run a Snail Mail Club
Even with the email list you've got right now.
You don't need 100,000 followers for recurring monthly income from your art. You need 50 people who already love what you make.
The recurring income stream that doesn't require a large audience to succeed.
The complete playbook for starting your own monthly snail mail club. Built from four years of running my own monthly club.
Aim: 50 founding members at $14/month = $700/month of recurring income.
The How To Start and Run a Snail Mail Club Training
A repeatable, enjoyable system for creating consistent monthly art income.
- 8 modules
- Companion workbook
- BONUS: Studio setup shopping list
- 14-day refund
THE SNAIL MAIL FRAMEWORK
Eight modules. Built from running my own monthly mail subscription and launching my own brand new snail mail club.
Why This Snail Mail Training Exists
I sent ONE email to my audience asking if anyone wanted to learn how to run a print club/snail mail subscription.
Thirty-eight people wrote back (within 48 hours) with the same questions, almost word-for-word:
"How to keep it going without being overwhelmed."
MODULE 7 · DAILY CONTENT The rhythm that keeps your club going — and your studio time protected.
"Can it make money?"
MODULE 5 · PRICING MATH The Pricing Calculator + the exact 50-member math that proves the model works — even with a small email list.
"Would minimal art work?"
MODULE 2 · NAMING Naming for ANY mailable format — Print, postcard, lettered quote, photograph, dried-flower pressing, typed essay.
"Where to start when I have no audience yet."
MODULE 6 · LAUNCH The Founding 50 launch playbook. Turn engaged followers into paying members.
LET'S DO THE MATH
$700/month from 50 members.
$1,200/month at 100.
$6,000/month at 500.
Year One
Target
- $600/month take home
-
50 members × $14/month $700Supplies (~$2/print × 50) −$100Monthly take-home $600
- $7,200/year of recurring revenue from 50 yeses.
One Hundred Members
- $1,200/month take home
-
100 members × $14/month $1,400Supplies (~$2/print × 100) −$200Monthly take-home $1,200
- $14,400/year of recurring revenue from 100 yeses.
Five Hundred Members
- $6,000/month take home
-
500 members × $14/month $7,000Supplies (~$2/print × 500) −$1,000Monthly take-home $6,000
- $72,000/year from monthly snail mail.
"My tea-towel club has run profitably for years. The snail mail club framework is the same mechanics, just lighter and way more personable: print, sign, mail. That's it."
— Stacie Bloomfield, founder of Gingiber
You make something you love.
I teach you the snail mail process.
- Visual artists & illustrators — sell signed monthly prints
- Calligraphers & letterers — handwritten quotes or seasonal pieces
- Surface designers — retired patterns or new collections
- Photographers — a print-of-the-month from your archive
- Poets & essayists — typed letters or zines
- Card-makers & paper artists — keepsakes, holiday sets, ephemera
- Anyone with a printer and 200 engaged followers
- You want passive income without doing the print + mail work
- You're hoping to drop-ship someone else's prints — not what this is
- You want a Shopify-style storefront with one-time purchases — the framework only works for monthly recurring
- You're allergic to spreadsheets — the Pricing Calculator is the most important asset and it lives in one
"I closed my first mail club. So have a lot of artists I know. The four reasons below are the ones I wish I'd known."
Here's what kills them every time:
Most artists price out of guilt — $5 or $7/month feels "fair." Then they realize they're paying themselves nothing for hours of work each month. Module 5 teaches the real-cost pricing that makes the math work for the time you put in.
They build a beautiful club page that nobody can find. Module 4 (SEO + AEO) shows you exactly how your club gets discovered — in Google AND in AI answers.
They post once, hope for the best, and end up with 4 founding members. Module 6 is the launch playbook that fills your founding cohort in fourteen days.
Members churn at the first annual price increase. Module 6 teaches you how to lock founding members in for the long haul — the most powerful retention mechanic in subscription business.
I'm running my own monthly snail mail club — Bloomfield Diaries — in real time, alongside this course. Every module references a real decision I made for my own launch. The pricing calculator output. The cohort cap. The mistake I made in month 2 of the tea-towel club and how I fixed it.
You're not learning what works in theory. You're watching what works in practice.
"But I don't have a huge audience yet."
Good. Snail mail clubs work BETTER with a tiny list.
Here's the truth nobody says out loud: members don't subscribe for the art. They subscribe for the artist.
Think about the creators you'd actually pay $14/month to mail you something. You probably don't know them — but you feel like you do. You'd recognize their handwriting. You'd open their envelope first.
That's the relationship a snail mail club delivers. Not a transaction. A small monthly thread between two real people. The handwritten note (in your hand). The pencil mark in the corner. A ritual that quietly says: this isn't a brand. This is a person, and I'm one of the founding people they sign their name for.
ten paying members is a real club. A couple hundred Instagram followers, sorted carefully, will give you that. So will an email list of 200 people who actually open your emails.
Big audiences belong to brands. Small audiences belong to people. Your members aren't subscribing to a logo. They're subscribing to you.
- The Founding 50 launch playbook — turn a small audience into a paying cohort
- The DTC Trigger Map — exactly what makes someone go from "follower" to "paying member"
- The Make → Meet → Move framework — the 14-day sequence that fills your founding cohort
- The truth about which channels matter — and which don't
THE INVESTMENT
You'll make this back with 15 founding members at $14/month.
Guarantee
14-day refund. No questions. If the framework doesn't fit your work, you'll know within the first week. Email me from inside the course and I'll refund you the same day.
GRAB YOUR ACCESS — ONLY $197
Things you might be wondering.
Eight modules at your own pace — most artists can finish in 2 weeks. The framework is built to be done in batches, so you can fit it around your studio practice.
Module 6 is built for a 14-day launch. If you commit to one launch sprint after finishing the modules, you can have your first founding launch in 60-90 days from buying the course.
Yes. Module 2 teaches naming and positioning for ANY mailable format. Calligraphers, photographers, surface designers, and even pressed-flower artists have used the framework.
Same. I built the framework specifically because I have kids, a brand, a book, and a course. The system fits around studio time — it doesn't take over it.
Module 6 (the launch playbook) addresses this directly. Most artists' email lists ARE other artists at first. The course teaches how to find your collectors inside that list (and beyond).
Yes, and the BONUS Studio Setup Shopping List includes my exact printer + the cheaper alternative. You'll spend $300-500 on setup.
The course teaches the Pause-Don't-Cancel framework — both for members AND for you as the artist running it.
Because I'm offering a discounted rate for a limited time. Soon it will go back up to $247.
The price goes back to $247. The course content is the same. You'll just pay more.
No, that is a much more involved set up process than what I am covering in this program.
FOR THE ARTISTS WHO'VE BEEN THINKING ABOUT STARTING...
Stop waiting for permission. Build the thing.
Fifty yeses. $700 a month.
That's not just a side hustle. That's a real recurring income stream: built from the work you already make, mailed to the people who already love it.
Yes — Teach Me How