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โœถ SnailMailHQ ยท Pricing Calculator

What should your club cost?

Stacie's framework, with the math done for you.

Free Starter Version
Section 1 โ€” Per Shipment

What goes in the envelope.

Enter what each piece actually costs you. The three essentials are unlocked below.

๐Ÿ”’
Inside the Snail Mail Course
Add wax seals, backer boards, and branded extras.

These raise your real cost โ€” so your price should rise too. Add them in the Detailed Pricing Calculator included with How to Start and Run a Snail Mail Club.

Unlock with the Snail Mail Course โ†’
Section 2 โ€” Production Labor

Your hands aren't free.

This free version builds in a $2.00 labor estimate per shipment โ€” about 6 minutes at $20/hour โ€” so your price reflects your time.

โฑ Assumed in this calculator

$2.00 labor per shipment. Most artists forget this and quietly pay themselves nothing. It's already baked into your suggested price.

๐Ÿ”’
Inside the Snail Mail Course
Set your real labor rate.

Plug in your true minutes and hourly rate in the Detailed Pricing Calculator inside the Snail Mail Course.

Unlock with the Snail Mail Course โ†’
Section 3 โ€” Shipping

The biggest hidden cost.

Free version uses USPS First-Class Flat ($1.65) plus a 5% loss/damage buffer.

๐Ÿ“ฌ Assumed in this calculator

USPS First-Class Flat โ€” $1.65 + 5% buffer = $1.73 per shipment. Under 13 oz, up to ยพ" thick, no tracking.

๐Ÿ”’
Inside the Snail Mail Course
15+ shipping options. Custom rates. Loss & damage buffer.

USPS rates, Canada Post rates, cross-border rates, plus the shipping rules I use in my own business.

The Detailed Pricing Calculator is included with How to Start and Run a Snail Mail Club.

Unlock with the Snail Mail Course โ†’
Your Numbers

What it should cost.

Supplies per shipment $0.00
Labor per shipment (est.) $2.00
Shipping (Flat + 5% buffer) $1.73
Total COGS $0.00
Starter monthly price $0

Calculated at a 60% margin, with estimated $2 labor and a 5% shipping buffer. This is a starting floor.

MRR at 50 members
$0
Gross profit per sub $0.00
Adjustable margin 30โ€“90%
MRR Projections
25 members
$0
100 members
$0
250 members
$0
Annual @ 50
$0
๐Ÿ”’
Inside the Snail Mail Course
Full breakdown: margin slider + MRR projections.

Move the margin slider. See your numbers at 25, 50, 100, and 250 members. Plan for the long haul.

The full Detailed Pricing Calculator is included with How to Start and Run a Snail Mail Club.

Unlock with the Snail Mail Course โ†’
How to Start + Run a Snail Mail Club

Start a simple monthly art club from home.

Create it. Pack it. Mail it. Repeat.

Save $100 through Sunday, Oct. 11
$147
$247

You save $100. Price returns to $247 on Monday, October 12.

  • 8 short lessons
  • Companion workbook
  • Studio setup shopping list
  • 1 month of SnailMailHQ Pro included
  • 14-day refund
Start My Club โ€” $147
Section 4 โ€” Don't Forget

Fees come off the top.

Your suggested price is BEFORE fees. Stripe, platform fees, sales tax, and refunds still eat into your margin.

๐Ÿ’ณ Payment + platform fees

Stripe takes 2.9% + $0.30. Cratejoy takes 10%. Patreon takes 8โ€“12%...

๐Ÿ”’
Inside the Snail Mail Course
Real-world fees that find you after launch.

Stripe fees, platform fees, sales tax, chargebacks, and refunds. Plan for them or lose 5โ€“15% of your gross.

The full Detailed Pricing Calculator is included with How to Start and Run a Snail Mail Club.

Unlock with the Snail Mail Course โ†’
with care, Stacie โ™ก  ยท  Free starter calculator  ยท  See the Snail Mail Course
Stacie Bloomfield Founder of Gingiber
Author + Educator 150,000+ artists taught
Multi–Seven Figure Art & product brand
4 Year Snail Mail Club Owner With 2000 Monthly Subscribers