โœถ SnailMailHQ ยท Pricing Calculator

What should your club cost?

Stacie's framework, with the math done for you.

Free Starter Version
Section 1 โ€” Per Shipment

What goes in the envelope.

Enter what each piece actually costs you. The three essentials are unlocked below.

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Premium Calculator
Add wax seals, backer boards, and branded extras.

These raise your real cost โ€” so your price should rise too. Add them in the Detailed Pricing Calculator, part of my course "How to Start and Run a Snail Mail Club."

Unlock with the course โ†’
Section 2 โ€” Production Labor

Your hands aren't free.

This free version builds in a $2.00 labor estimate per shipment (about 6 minutes at $20/hour) so your price reflects your time. Set your real rate in the course.

โฑ Assumed in this calculator

$2.00 labor per shipment. Most artists forget this and quietly pay themselves nothing. It's already baked into your suggested price on the right.

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Premium Calculator
Set your real labor rate.

Slower, more detailed mail costs more to make. Plug in your true minutes + hourly rate in the Detailed Pricing Calculator โ€” part of my course.

Unlock with the course โ†’
Section 3 โ€” Shipping

The biggest hidden cost.

Free version uses USPS First-Class Flat ($1.65) plus a 5% loss/damage buffer. This works for most US-based print clubs under 13 oz.

๐Ÿ“ฌ Assumed in this calculator

USPS First-Class Flat โ€” $1.65 + 5% buffer = $1.73 per shipment. Under 13 oz, up to ยพ" thick, no tracking. This is where most print clubs land.

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Premium Calculator
15+ shipping options. Custom rates. Loss & damage buffer.

USPS rates, Canada Post rates, cross-border rates, plus the rules I learned shipping 1,400+ tea towels.

Inside the Detailed Pricing Calculator โ€” part of my course "How to Start and Run a Snail Mail Club."

Unlock with the course โ†’
Section 4 โ€” Don't Forget

Fees come off the top.

Your suggested price on the right is BEFORE fees. Stripe, platform fees, sales tax, and refunds still eat into your margin.

๐Ÿ’ณ Payment + platform fees

Stripe takes 2.9% + $0.30. Cratejoy takes 10%. Patreon takes 8-12%...

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Premium Calculator
Real-world fees that find you after launch.

Stripe fees, platform fees, sales tax, chargebacks, refunds. Plan for them or lose 5-15% of your gross.

Inside the Detailed Pricing Calculator โ€” part of my course "How to Start and Run a Snail Mail Club."

Unlock with the course โ†’
Your Numbers

What it should cost.

Supplies per shipment$0.00
Labor per shipment (est.)$2.00
Shipping (Flat + 5% buffer)$1.73
Total COGS$0.00
Starter monthly price$0

Calculated at a 60% margin, with an estimated $2 labor and a 5% shipping buffer baked in. This is a floor โ€” once you add optional items, your real labor rate, your shipping zone, and payment/platform fees (all in the course), your number usually goes up.

MRR at 50 members
$0
Gross profit per sub$0.00
Adjustable margin30โ€“90%
MRR Projections
25 members
$0
100 members
$0
250 members
$0
Annual @ 50
$0
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Premium Calculator
Full breakdown: margin slider + MRR projections.

Move the margin slider. See your numbers at 25, 50, 100, and 250 members. Plan for the long haul.

Inside the Detailed Pricing Calculator โ€” part of my course "How to Start and Run a Snail Mail Club."

Unlock with the course โ†’
Get the full thing

Get the Detailed Pricing Calculator + the framework behind it.

The free version gives you a starting price. The course gives you the Detailed Pricing Calculator (your real labor rate, optional items, multi-zone shipping, fees, margin slider, MRR projections at 25/50/100/250 members) plus the Tiny Print Club Framework โ€” naming, pricing, launch, content, platform. Eight modules. Built from running my own clubs.

See what's inside โ†’
Stacie Bloomfield Founder of Gingiber
Author + Educator 150,000+ artists taught
Multi–Seven Figure Art & product brand
4 Year Snail Mail Club Owner With 2000 Monthly Subscribers